It’s Worth It Wednesday and I was reminded in the most beautiful way today that Worth It is indeed worth it! Worth It began during a very difficult time in my life. I’d lost my father and we were in the throws of a pandemic, BUT God! God reminded me of an even more difficult time in my life, and He reminded me of how He brought me through that time. He gave me a vision and a name and Worth It came to be.
I’ll be honest I didn’t know exactly what He was calling me to do outside of telling my story of surviving my suicide attempt and coming into acceptance of my mental illness. I didn’t have a formula. I didn’t share my story in a linear way. I simply wrote what was given to me from week to week. I didn’t have a plan. There would be times that I was hot and writing more than I could’ve imagined. Then there were times that I had nothing that I wanted to share. I am a very authentic person so I felt that if it didn’t come to me naturally then I wouldn’t write.
I decided to focus on building the brand instead of the message. I did pop up shops, online sales and small events. I asked my customers to take pictures and send them to me in order to get the word out about Worth It. The merchandising was a means to an end and so I took a lot of financial hits for the sake of getting the brand out. This wasn’t wise because I am retired on disability so the math definitely wasn’t mathing, but also because I don’t really enjoy sales.
A couple of lessons that I have learned throughout this journey are: To stay true to what Worth It is to me. This means that I hear you all when you give me “suggestions” but this is personal so… I’ve also learned that there is a sweet spot between my illness and the brand. While I have not figured that out I know that I will.
Today as I listened to 2 very bright stars I realized Worth It will never look like other brands because of who I am, but it’s because of who I am that Worth It is everything it needs to be. Worth It was never mine. It is a gift that God gave me. It is my present to share with others. Some months there will be weekly blogs but that may not always be the case. There will be times that I feel led to push merch or to create additional merch. If that gets to be too much then I’ll pull back. This is my reality. I’m cool with that. My acceptance of who I am and how I maneuver within my illness has freed me, and today I got a gentle reminder of just how Worth It I am. I hope that this is your gentle reminder that you’re Worth It too!
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